We have recently been scouring the net for the new and upcoming trends in concrete and construction both in Australia and abroad. Augmented Reality (AR) was a concept appearing continually that both impressed us and will lead us down the path of new product discovery! But what is augmented reality? And how exactly does it help from concrete to construction? Well, we ask the question…
In today’s world, no, reality is not always reality. In the sense, that it can be created and manipulated to visualize an idea, a concept, a movement -you name it! These visualisations can come in many shapes and forms but in the construction industry they can be used to create a clear vision of a large project easily.
In 2018, it was estimated that the “Augmented Reality market would jump past $50 billion by 2024, driven by adoption in retail, automotive, medical, and other industries looking to boost operational efficiency”.
This early adoption can be seen in a cascade of customer centric websites and apps that were developed to allow customers to merge their surroundings with potential buys (see IKEA). Wide spread adoption of this AR trend are becoming a reality despite only “1% of retailers [currently using it] in their customer buying experience” in 2020.